Find A Developer Who Specializes in Your Niche

Here's something most developers won't tell you: being a "full-stack developer" doesn't mean they understand your industry. I've seen too many businesses hire generic developers who build technically correct websites that completely miss what their industry actually needs.

After working with clients across different industries, I've learned that niche expertise isn't nice to have—it's essential. Here's why, and how to find developers who actually understand your business.

Why Generic Developers Fail (Even When They're Good)

I had a client last year—a medical device company. They hired a talented developer who'd built great e-commerce sites. The developer built them a technically perfect website. But it didn't work for their industry.

Why? Medical device companies have specific compliance requirements, complex product information, and B2B sales processes that are completely different from e-commerce. The developer didn't understand the industry, so they built the wrong thing.

Six months later, they came to us. We rebuilt it in 5 days, focusing on what their industry actually needs. Result? 3x more qualified leads, better compliance, and a site that actually works for their business.

That's the difference niche expertise makes.

What Niche Expertise Actually Means

Niche expertise isn't just "I've built websites before." It's:

Industry knowledge: Understanding your industry's specific needs, challenges, and opportunities.

Relevant experience: Having built similar projects for similar businesses.

Domain understanding: Knowing what features matter in your industry, and what doesn't.

Proven track record: Case studies and references from businesses like yours.

Best practices: Knowing industry-specific best practices, compliance requirements, and standards.

The Cost of Generic Developers

Generic developers cost more than you think:

Time waste: They spend time learning your industry instead of building solutions.

Wrong features: They build what they think you need, not what you actually need.

Missed opportunities: They don't know what would give you a competitive advantage.

Compliance risks: They might miss industry-specific requirements.

Rebuilds: You'll end up rebuilding when you realize it doesn't work.

I've seen businesses spend €10,000+ on sites that don't work, then pay us to rebuild them. The generic developer wasn't cheaper—they were just wrong.

How to Find Niche Developers (The Right Way)

1. Look for Industry Experience

Don't just ask "have you built websites?" Ask "have you built websites for [your industry]?"

Look for:

• Case studies in your industry
• Client references from similar businesses
• Industry-specific features in their portfolio
• Understanding of your industry's challenges

2. Ask the Right Questions

About experience:

• "Have you worked with businesses like mine?"
• "Can you show me similar projects?"
• "What do you know about my industry?"
• "What challenges do businesses in my industry face?"

About approach:

• "How do you learn about a new industry?"
• "What questions do you ask to understand my business?"
• "How do you ensure the solution fits my industry?"

About results:

• "What results have you achieved for similar businesses?"
• "Can I talk to clients in my industry?"
• "What industry-specific features have you built?"

3. Evaluate Their Understanding

A developer who understands your niche will:

• Ask specific questions about your industry
• Understand your challenges without explanation
• Suggest industry-specific features
• Know compliance requirements
• Understand your competitive landscape

If they're asking basic questions that show they don't understand your industry, that's a red flag.

Red Flags: When to Walk Away

1. "We can build anything" Generic answer. They should ask about your specific needs.

2. No industry experience If they've never worked in your industry, they're learning on your dime.

3. Generic portfolio All their work looks the same, regardless of industry.

4. Can't explain industry-specific features They don't understand what makes your industry different.

5. No references in your industry They can't point to similar work.

The TEDECA Approach: Niche Focus

At TEDECA, we focus on specific niches:

EU Startups and SMEs: We understand the challenges, compliance requirements, and growth patterns of European businesses.

B2B Service Companies: We know how B2B sales work, what features matter, and how to build for business buyers.

GDPR Compliance: We understand EU data protection requirements and build compliance in from the start.

Fast-Growing Businesses: We know what scaling businesses need and how to build for growth.

We're not trying to be everything to everyone. We're focusing on niches where we have real expertise.

Real Examples: When Niche Expertise Matters

Example 1: Medical Device Company Generic developer built a generic B2B site. We rebuilt it focusing on:

• Complex product information (specs, compliance, certifications)
• B2B sales process (long cycles, multiple decision-makers)
• Compliance requirements (medical device regulations)
• Industry-specific features (product configurators, compliance documentation)

Result: 3x more qualified leads, better compliance, site that actually works for their business.

Example 2: Professional Services Firm Generic developer built a simple brochure site. We rebuilt it focusing on:

• Service-specific landing pages
• Case study presentations
• Client portal integration
• Industry-specific trust signals

Result: 40% increase in qualified inquiries, better client engagement, site that reflects their expertise.

Example 3: SaaS Startup Generic developer built a basic marketing site. We rebuilt it focusing on:

• Product demonstration
• Pricing clarity
• Integration information
• Startup-specific conversion elements

Result: 50% improvement in trial signups, better product understanding, site that converts.

How to Evaluate Niche Expertise

Portfolio review:

• Look for industry-specific examples
• Check if they understand your industry's needs
• See if their work reflects industry knowledge

Case studies:

• Read about similar projects
• Check results for similar businesses
• See if they solved industry-specific problems

References:

• Talk to clients in your industry
• Ask about industry understanding
• Check if they delivered industry-specific value

Questions:

• Do they ask industry-specific questions?
• Do they understand your challenges?
• Can they suggest industry-relevant features?

The Investment: Niche vs. Generic

Niche developers might cost slightly more upfront, but they:

• Build the right thing the first time
• Understand your industry's needs
• Suggest relevant features
• Avoid compliance issues
• Deliver better results

Generic developers might be cheaper, but you'll pay more when you realize it doesn't work and need to rebuild.

The Bottom Line

Finding a developer who specializes in your niche isn't just nice to have—it's essential. Generic developers build generic solutions that don't work for your industry.

At TEDECA, we focus on EU startups, SMEs, and B2B businesses. We understand your industry, your challenges, and what actually works. We're not trying to be everything to everyone—we're focusing on niches where we have real expertise.

If you need a developer who understands your industry, get your fixed-price quote in 24 hours and let's build something that actually works for your business.