How to Prepare Your Assets for a 3-Day Website Design Launch

I've built hundreds of websites, and I can tell you this: the clients who are prepared get their sites launched in 3 days. The clients who aren't prepared? They wait weeks.

Let me show you exactly what to prepare so we can launch your site fast.

Why Preparation Matters

Most agencies take 6 months because clients aren't ready. They spend weeks waiting for:

• Content that never comes
• Images that are "almost ready"
• Decisions that keep getting delayed
• Approvals that take forever

When you're prepared, we can build in 3 days. When you're not, we wait. And waiting costs money.

What You Actually Need

Here's the complete checklist:

1. Written Content

Homepage copy - Your main message. What you do. Why it matters. Clear, concise, conversion-focused.

About page - Your story. Your team. Your values. What makes you different.

Service descriptions - What you offer. How it works. Why choose you.

Contact information - Phone, email, address. All the ways people can reach you.

Legal pages (if needed) - Privacy policy, terms of service, impressum (for German sites).

Meta descriptions - Short descriptions for search engines. One per page.

Tip: Write in advance. Review for clarity. Make sure it sounds like you. Not generic corporate speak.

2. Visual Assets

High-quality images - Not tiny thumbnails. Not low-res photos. Actual high-quality images.

Product photos - If you sell products, we need product photos. Professional quality.

Team photos - If you have a team page, we need team photos. Consistent style.

Office/location images - If relevant, show your space. Builds trust.

Logo files - Vector format preferred (SVG, AI, EPS). High-res PNG as backup.

Brand colors - Hex codes. Not "kind of blue." Actual hex codes.

Font preferences - What fonts do you use? If you have brand guidelines, share them.

Style guidelines - Any design preferences? Examples of sites you like?

Tip: Organize everything. Name files clearly. Put them in folders. Make it easy for us to find what we need.

3. Business Information

Company details - Full business name. Legal entity. Registration number (if applicable).

Contact information - Phone, email, physical address. All current.

Social media links - If you have social media, we'll link to it.

Business hours - When are you open? When can people reach you?

Service offerings - What do you actually do? Be specific.

Pricing information - If you publish prices, have them ready.

How to Organize Everything

Don't send us 50 emails with random files. Organize it:

Folder Structure

/content - All written content

• homepage.txt
• about.txt
• services.txt
• contact.txt

/images - All images

• /homepage - Homepage images
• /products - Product photos
• /team - Team photos
• /brand - Logo, brand assets

/brand - Brand materials

• logo.svg
• colors.txt
• fonts.txt
• style-guide.pdf (if you have one)

/reference - Examples and inspiration

• sites-you-like.txt
• design-inspiration/
• feature-examples/

File Naming

Good: homepage-hero-image.jpg, team-john-smith.jpg, product-widget-blue.jpg

Bad: IMG_1234.jpg, photo.jpg, final-final-v2.jpg

Name files clearly. We'll find what we need faster.

Common Mistakes (And How to Avoid Them)

Mistake 1: Incomplete Content

Problem: "We'll write the about page later." Then it never comes.

Solution: Write everything before we start. If you're not sure what to write, we can help. But have something ready.

Mistake 2: Low-Quality Assets

Problem: Tiny images. Blurry photos. Generic stock photos.

Solution: Use high-quality images. If you don't have them, we can help source them. But don't use low-res images and expect them to look good.

Mistake 3: Delayed Decisions

Problem: "We're not sure about the color scheme." Then we wait. And wait.

Solution: Make decisions before we start. If you're not sure, pick something. We can always change it. But don't delay the project because you can't decide.

Mistake 4: Unorganized Files

Problem: 50 files in one folder. No organization. No naming convention.

Solution: Organize everything. Use folders. Name files clearly. Make it easy for us to find what we need.

The 3-Day Timeline

Here's what happens when you're prepared:

Day 1: Design & Setup

Morning: We review your assets. We understand your brand. We plan the design.

Afternoon: We create the homepage design. You review. We refine.

End of Day 1: Design direction approved. Content structure clear. Ready to build.

Day 2: Development

Morning: We build the homepage. We integrate your content. We add your images.

Afternoon: We build inner pages. We set up forms. We integrate systems.

End of Day 2: Site is functional. Content is integrated. Ready for testing.

Day 3: Testing & Launch

Morning: We test everything. Forms work. Links work. Mobile works. Performance is fast.

Afternoon: Final review. Any last tweaks. Launch.

End of Day 3: Your site is live. You're done.

What Happens If You're Not Prepared?

If you're not prepared, here's what happens:

Day 1: We wait for content. Nothing happens.

Day 2: We wait for images. Still nothing.

Day 3: We wait for decisions. Still waiting.

Week 2: Content finally comes. But it's incomplete.

Week 3: Images finally come. But they're low quality.

Week 4: Decisions finally made. But now we're behind.

Result: What should take 3 days takes 4-6 weeks.

Don't be that client. Be prepared.

How We Help

If you're not sure what to prepare, we help:

Content guidance - We'll tell you what content you need. We'll help you write it if needed.

Asset sourcing - If you don't have images, we can help source them. Professional quality.

Decision support - If you're not sure about design choices, we'll make recommendations.

Organization help - We'll tell you how to organize everything. We'll make it easy.

But the more you prepare upfront, the faster we can build.

The Preparation Checklist

Use this checklist:

Content Assets

• Homepage copy (written, reviewed, ready)
• About page content (complete, not placeholder)
• Service descriptions (clear, specific)
• Contact information (current, complete)
• Legal pages (if needed, ready)
• Meta descriptions (one per page)

Visual Assets

• Logo (vector format, high-res backup)
• Brand colors (hex codes, not descriptions)
• High-quality images (not low-res, not tiny)
• Product photos (if applicable, professional quality)
• Team photos (if applicable, consistent style)
• Favicon (if you have one)

Business Information

• Company details (complete, accurate)
• Contact information (all current)
• Social media links (if applicable)
• Business hours (if applicable)
• Service offerings (clear, specific)
• Pricing information (if you publish prices)

Organization

• Files organized in folders
• Files named clearly
• Everything in one place (not scattered emails)
• Decisions made (not "we'll decide later")

The Bottom Line

Preparation is the difference between a 3-day launch and a 6-week project. When you're prepared, we can build fast. When you're not, we wait.

The clients who are prepared get professional sites in 3 days. The clients who aren't prepared wait weeks.

Be prepared. Get your site launched fast.

Ready to prepare for a fast launch? Get your fixed-price quote in 24 hours and let's get everything ready for a 3-day build.